Ultra Plush Mascara for Women: Long-Lasting, Smudge-Proof and Water-Resistant

W7, a cruelty-free brand founded in 2002 in London, England, was created to provide everyone with access to high-quality and on-trend color cosmetics at affordable prices. The brand's tagline, "Who Will You Be Today?," encourages experimentation and self-expression with no limitations, making it inclusive and open to all – from beginners and teens to adults and makeup geeks.

W7's Best Sellers, all of which are 100% cruelty-free and not tested on animals, include the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and the Lift & Sculpt Cream Contour Palette.

The Mighty Mattes Eyeshadow Palette is a high-quality, highly pigmented eyeshadow palette that offers a range of matte shades suitable for all skin tones. The Banana Dreams Loose Face Powder is a yellow setting powder that helps set foundation, concealer, and other liquid makeup, while the Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser that effectively removes impurities and makeup.

The Lift & Sculpt Cream Contour Palette provides six professional and long-lasting cream formulas that are perfect for transitioning base shades and easy and effective contour application.

All of these products are easy to use and have received positive customer reviews, with ratings ranging from 4.0 to 4.3 out of 5 stars.

W7's mission is to give everybody access to high-quality cosmetics at an affordable price, and their cruelty-free products are a testament to their commitment to ethical and sustainable practices.

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